Poor quality images can make your website look less professional, but large files can slow down page speeds. These are headlines and subsection titles that break up and label the text on your page. Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices.
Header Tags
- It’s generally better to employ the help of a plugin like TinyIMG or Shortpixel.
- Adding the year to your title and description won’t make or break your CTR.
- This should be the starting point of the whole optimization process.
- If you’re struggling or just want a fast solution, give our free AI title tag generator and meta description generator a shot.
- By creating content, you’ll help your business improve your on-page SEO.
Internal links are the links that point from one page of your website to another. Since older pages typically have higher page authority, linking new pages to older content helps search engines find and rank them. Our 50+ editorial team of bloggers, journalists, creatives, and content marketing professionals will create optimized content for your website. All of our on-site content is optimized for your target keywords using our proprietary content AI software. Conduct a comprehensive audit of your web pages to assess on-page SEO. This involves evaluating elements like meta titles, meta descriptions, header tags, URL structures, and content quality.
Choose the right keywords
You’d also see specific questions people are asking about the subject, as well as an estimate of how many people search for the keyword every month. Search engine optimization (SEO) is inextricably linked to digital marketing. So if you’re interested in the field, it pays to understand the basics of SEO.
User Experience in content relies on the strategic use of multimedia elements. This includes optimizing visible content and the HTML source code of a page. In all CMS, by default, the title of a page is wrapped into H1 tags. All you have to do is mention some of the above words in your content (without doing keyword stuffing). To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page.
The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a SEO Anomaly “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on. They also monitor performance and rankings over time, making suggestions as ranking factors change.
