On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn. To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked.
- However, for beginners, it is advisable to use one of the available tools such as WPRocket or NitroPack (both paid) to significantly improve site speed.
- Conducting a website audit will allow you to compare your website to your competitors.
- The recovery process began with a comprehensive audit of all website content.
- This expands the view to show specific pages that link to your competitors.
- A website audit is a thorough inspection to identify issues affecting your site performance, crawlability, and user experience, like broken links or confusing site navigation.
Bookmark this SEO Audit Tool?
Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, SEO Anomaly and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.
Different Types of Enterprise SEO Audits
If search engines can’t properly access your site, no amount of quality content or backlinks will help. By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI.
Content audit
Navigate to the Search Results Report and select a period from the dropdown menu. If this is unusually high, your website may have duplicate or similar pages. Duplicate content harms your SEO because Google can’t determine which page should rank higher in search results. If you have a blog with 300 articles but see 1,000 indexable URLs, Google may have indexed multiple article versions. Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.
A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content. This audit also checks your website for social sharing buttons, which can encourage users to share your site. A few recommendations for increasing your site’s speed include compressing the images on your website, optimizing your HTML structure, and modifying your server configuration.
This trick will help you see which pages are indexed and which ones are skipped. It’s an efficient way to help index your pages, which will improve your SEO. With Google Analytics on all of your pages, you can move to the next step of a site audit. If a page doesn’t have that tracking code, you won’t be able to see any statistics about it, including page visitors, time on page, and other metrics that indicate performance.
Learn how to connect search, AI, and PPC into one unstoppable strategy. Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts.